Innovation is how we help partners stand out — driving differentiation, incremental revenue and margin across six focus areas.
Core Platform
Conventional hot cereal — our base platform and a proven national-brand alternative across formats.
Hot Cereal
NBE
Everyday
Instant Grits
White hominy corn grits in the flavors shoppers love — Original, Butter and Cheese.
Original
Butter
Cheese
Indulgence & Overnight
Dessert-inspired flavors and refrigerated overnight oats that drive trial and premium price points.
Dessert
Overnight
Premium
Functional & Better For You
Clean-label formulations with high-value inclusions and functional benefits consumers seek.
Clean Label
Protein
Fiber
Seasonal
Seasonally relevant flavors and limited-time offers that create urgency and incremental margin.
LTO
Holiday
Limited
Kids
Fun, better-for-you flavors and formats designed to win over picky young eaters and parents alike.
Fun Flavors
Single Serve
BFY
Our Approach
Innovation that earns its place on shelf
Our R&D and category teams track emerging consumer trends and translate them into products that are genuinely incremental — not just line extensions. Every concept is built to deliver differentiation, drive trial and protect margin.
Trend-led
We track emerging consumer and category trends.
Incremental
Concepts built to add sales, not cannibalize.
Margin-smart
Differentiation that protects profitability.
Let's Partner
Have an idea? Let's develop it together
Bring us a concept or a category gap — our R&D team will turn it into a shelf-ready product.
